Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using ........ sampling for this phase of the research.

Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using ........ sampling for this phase of the research.
1). Random
2). Stratified
3). Quota
4). Area

Correct answer: (3) Quota sampling.

Explanation: Quota sampling is a non-probability sampling technique where the researcher ensures that specific subgroups (e.g., men and women) are represented in a predetermined proportion. In this case, Greg instructs John to select 10 men and 10 women, ensuring a balanced gender representation, which aligns with quota sampling. 

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